Ever come across a box with old jeans in it? You aren’t going to wear those baggy circa-1994 Levi’s anytime soon, but you just hate for them to end up in a landfill. Re/Done is a fashion brand breathing new life into those old, outdated relics. The LA based fashion company sources vintage Levi’s and meticulously disassembles them. Once taken apart, they are restyled into current looks.
While salvaging jeans is not unique, the process that Re/Done employs is. The re-creation process is focused on the company’s objective to maintain the DNA of the original jeans: the wear, the wash, and hardware. There are no harmful chemicals and all the work is done by hand. The company’s objective is to maintain the DNA of the original jeans: the wear, the wash, and the hardware. They want to deliver a sustainable luxury product while highlighting a historic American brand. Started by fashion entrepreneurs Sean Barron and Jamie Mazur, Re/Done is currently sold online and at number of Barneys New York locations. Looks sellout quickly and when they are gone, they are gone. Also keep an eye out for their men’s collection later this year. Head past the break for a video about their process.
