Tag

Levi’s

Year In Review

Year In Review: Editor’s Picks – Biggest News Of 2015

2015 Year In Review Wrap Up_Editors Picks Top Stories Wearables Fashion Tech Environment

From smartwatches, to connected dressing rooms, to recycled clothing, 2015 was an incredible year for fashion and technology. We saw advances to help us be better global citizens, encourage kids to be smarter, and keep us connected at all times. While 2016 promises to be the year that fashion tech and wearables begin to find their audience, 2015 laid the groundwork!

Head past the break as we take a look at the stories we believe shaped the industry in 2015 and that will define where the integration of fashion and technology is headed.  

Continue reading
Environment

Levi’s Wants To Sell You Jeans From Recycled Fabric

Levi's Begins Recycling Clothes

Levi’s is clearly trying to establish themselves as an ecological leader in the fashion industry. Soon after we posted the story about Re/Done transforming old Levi’s into new jeans, Levi’s announced it was accepting unwanted clothing for recycling. The company is trying to do its part to reduce the over 24 billion pounds of clothing, shoes, and textiles Americans discard into our landfills every year. Simply bring your garments into any Levi’s store or outlet and you will receive a 20% off coupon. The clothing, through a partnership with I:Collect, is then collected and repurposed into things such as building insulation, cushions, and new fibers for clothing.

This is all part of the iconic American brand’s effort to be involved in the circular economy. Currently most industries, especially fashion, participate in a linear economy; resources are gathered, products are created, and then the goods are discarded. Levi’s estimates that for a pair of jeans the lifespan averages  

Continue reading
Re/Done Jeans Denim Levi's
Fashion

Re/Done Rebuilds Old Levi’s To Make Them Fashionable Again

Re/Done Jeans Denim Levi's

Ever come across a box with old jeans in it? You aren’t going to wear those baggy circa-1994 Levi’s anytime soon, but you just hate for them to end up in a landfill. Re/Done is a fashion brand breathing new life into those old, outdated relics. The LA based fashion company sources vintage Levi’s and meticulously disassembles them. Once taken apart, they are restyled into current looks.

While salvaging jeans is not unique, the process that Re/Done employs is. The re-creation process is focused on the company’s objective to maintain the DNA of the original jeans: the wear, the wash, and hardware. There are no harmful chemicals and all the work is done by hand. The company’s objective is to maintain the DNA of the original jeans: the wear, the wash, and the hardware. They want to deliver a sustainable luxury product while highlighting a historic American brand. Started by fashion entrepreneurs Sean Barron and Jamie Mazur, Re/Done is currently sold online and at number of Barneys New York locations. Looks sellout quickly and when they are gone, they are gone. Also keep an eye out for their men’s collection later this year. Head past the break for a video about their process.  

Continue reading
Project Jacquard and Levi's
Clothing, Fashion, Wearable Technology

Levi’s Partners With Google On Sensor Embedded Clothing

Project Jacquard and Levi's

At this weeks Google I/O conference, Google announced Project Jacquard, an effort to develop touch sensors that can be seamlessly integrated into textiles. The idea is intriguing and could play a very large role in wearable technology in the future! The word “Jacquard” is a term related to loom weaving, referring to the added control mechanism that makes possible the automatic production of unlimited varieties of pattern weaving. It is perhaps one of the most important technologies in the sphere of textile creation. Project Jacquard is an effort by Google to create a yarn that is comprised of both fabric and conductive threads. A traditional automated loom can then be used to integrate the yarn into textiles. The conductive threads allow the fabric to be touch sensitive and understand where you are touching the fabric. This special fabric could be imbedded into textiles used for clothing, home decor, or even the seats of your car. The technology that drives fabric is housed on a circuit board slightly larger than a button.

The idea of integrating touch sensors into clothing isn’t new, but being able to seamlessly integrate it with a yarn that can be used in a loom is. Creating a yarn that can easy be utilized by any designer is wise; Google recognizes that while they can develop technology they are not clothing designers. As such, they have announce a partnership with Levi’s. No word on when we might see a jean jacket the allows you to answer your phone by swiping your arm, but we will let you know when there is! Head past the break to learn more about the tech!  

Continue reading