TAG Heuer has made no secret of it’s smartwatch ambitions. Earlier this year the LVMH owned company announced it was working with Google and Intel to develop the wrist piece. This week TAG Heuer announced that it was planning to launch the device in either October or November with pricing expected to start at $1,400. This is $100 less than the Carrera model the smartwatch is said to based off of. Jean-Claude Biver, head of LVMH’s luxury watch devision, said that users should expect 40 hours of battery life. This is well ahead of all current Android Wear devices so it will be interesting to see how TAG Heuer plans to accomplish this.
With a $1,400 price tag, the Apple Watch is the closest smartwatch competitor by price. Biver said of the rival device, “I hope they sell millions and millions and millions of them. The more they sell the more a few people will want something different and come to TAG Heuer.”
It will be interesting to see what a Swiss company, with such a vocal history about smartwatches, envisions the device should be.
