HTC has been publicly contemplating entering the wearable tech market for almost a year. The company has now disclosed that it will announce a wrist worn wearable at CES this January, but it is not a smartwatch. In fact, HTC says it is unlike any device on the market. This is the latest chapter of HTC disclosing things probably before they should. In February, HTC Chairwoman Cher Wang said that the company would launch a smartwatch by year end. But in September it came out that the smartwatch had been canceled. A month later HTC stated that the postponed device would launch in 2015. Now we find out the wearable is something other than what HTC considers a smartwatch. Hopefully the confusion is not a sign of turmoil, but instead an indicator that HTC really wants to get this right. In October the head of HTC America, Jason Mackenzie, had this to say: “When we come to market with our product we want to make sure the product has a strong point of view and there is a really compelling reason to strap it on your wrist.”
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