Clearly Fossil has been pleased with the reception of their Q line of wearable devices. Less than 3 months after the launch of 4 unique wearable lines, Fossil is already preparing to add more models to their lineup. First up is the upcoming Q54 Pilot. The “non-display” smartwatch is based off of the company’s classic looking Pilot 54 casing, which is extremely handsome in design. Besides looks, the new chronograph watch is pretty much identical to the existing Q Grant model. This means it tracks your daily activity and alerts you to notifications via vibration (Fossil calls it a “buzz”) and a discreet multicolor LED light. It will be available this Spring in either a leather version for $175 or a stainless version for $215. Later this year, Fossil will also introduce 2 new variations of the Q Dreamer, their women’s activity tracker. The company will add a faux tortoiseshell model and a shimmer horn acetate version. While there aren’t any images yet of the new Q Dreamer finishes, based off of other Fossil products that use the same materials, we expect them to be quite attractive. In case you need refreshing; the Q Dreamer is worn like a bracelet, alerts you to notifications (via LED and vibration), and tracks your daily activity. Both new variations will both launch this Summer and are expected to retail for $145.
If all that wasn’t quiet enough, Fossil also has some love for current owners of their Q wearables. Later this January, the watchmaker plans to introduce more straps for their wearable devices. They will include a seagrass and blush color for women and grey and navy silicone straps for men. The Q smartphone companion app is also receiving a large update (to version 1.1) that adds additional languages and improved activity reporting. More notably, the update will also introduce new vibration alert patterns and notification support for 17 more apps, including Delta, Tinder, and PayPal.
Consumer interest in Fossil’s wearables has seemed to be surprisingly high since they were announced last October. It appears that that interest is translating into sales as Fossil continues to push forward with their connected Q line of devices, introducing both new models and accessories. We are really excited to see this level of commitment from one of the world’s largest watch companies and believe it will create a level of accessibility we have yet to see with wearables.
