Without question, the Apple Watch has been the most hyped, and maybe most anticipated, wearable launch ever. With 720,000 Android Wear watches sold in 2014, the Apple Watch is already the closest thing this niche category has had to a blockbuster. That is a lot of pressure on a device that has yet to land on the wrists of a single non-celebrity / reviewer. That will all change tomorrow though. Over long 7 months after being unveiled, the first wave of Apple Watch preorders will be delivered tomorrow, April 24th. The launch to this point has drawn a lot of negative publicity, with reports of delays and supply chain issues, constrained inventory, zero stock in stores, almost immediate sell-outs online, and customers not receiving devices on launch day. It will be interesting to see how customers react to the Watch both tomorrow and long term; is this a shiny new piece of tech to be excited about for a few weeks or is it the start of popular culture caring about wearable technology. Obvious us here at Circuits and Cable Knit are a bit biased, but we are hoping for the latter. Maybe, like the iPod, Apple can show consumers why they should care about this exciting niche market segment in a way no other company has been able to yet!
