As we approach the Holiday season, what would a week be without another smartwatch launch! This time it is Asus’s turn; the Asus ZenWatch 2 will be available in retail beginning Friday, October 9th. While we were a fan of the design of the original ZenWatch, we were less than excited when the followup was announced this summer. The company took everything we loved about the original design and made it worse and did not address any of the visual shortcomings (we are looking at you, giant bezel). Hardware wise, little has changed except an improved charging system. Asus is boasting improved software but that is most likely due to improvements of Android Wear over the past year. There are two pieces of good news though. First, there will be a 36mm version, which is downright tiny for an Android Wear device. Second, it will be one of the least expensive current model smartwatches for the Holidays: $149.
With the 2015 versions of several smartwatches costing more than their predecessor, it is nice to see that Asus has actually reduced the price of the ZenWatch 2 by $50 versus the original. Incorporating such minimal hardware updates and lazy design decisions, it was probably smart of Asus to go after the lower end of the smartwatch audience. Despite once being a flagship product, Asus seems to recognize that it is not going to be able to successfully compete against the Apple Watches and Moto 360s of the world. While from a wearables perspective we are not impressed with the new smartwatch from Asus, it will serve the $150 price point well and could prove to be a vehicle to spur an uptick in the adaption rate of connected watches.
