Disney has invested a tremendous amount of effort and money ($1 Billion) over the past 5 years to develop their Magic Band technology and ensure it is so compelling that the RFID bracelet would be the must have accessory when visiting a Disney theme park. In the two years that the band has been available to guests, more than 11 million of them have been used. The band is designed to make the process of visiting Disney as frictionless as possible, with the band serving as a FastPass entry, room key, park admission, and payment for food and merchandise. There are even restaurants where the tech allows the hostess to know who you are when you walk in and preordered food to automatically be brought to whichever table you seat yourself at.
But as wearable technology likely becomes more and more common place, why should guests have to wear two pieces of tech, especially when they have redundant internal circuitry? According to a report, this is a question that Disney hopes it can solve. The goal is to test whether a comparable all-inclusive experience could be provided through other wearable technology, such as our smartwatches. The concept would provide an even more seamless experience to park guests. Even though Disney is exploring feasibility, there is no timeline for the project – if it ever comes to fruition.
