This week Google released it’s annual “Year In Search” report. The search giant compiles categorized lists of some of the most searched terms of 2015. Once you get over the fact that Rickrolling is still one of the world’s top meme’s and that the number 2 travel question is “Where is Disneyland?”, there are some pretty interesting trends displayed in the lists. The one that particularly caught our eye was the summary of the most searched consumer electronics. Only one wearable device broke the top 10 and it was the Apple Watch (which landed in 3rd place). While there are likely better selling wearables on the market, none of them proved to be able to generate close to the amount of interest and mindshare as the Apple Watch.
While a wearable breaking onto the top 10 of the consumer electronic list is a huge deal, it is not surprising that it was an Apple device. The company has an incredible PR and press machine, generating consumer interest and press with merely supply chain rumors; in fact, 3 out of the top 5 products on the list are made by Apple. Whatever your feelings are about Apple, if you are a fan of wearable technology this is great news. What was a niche product category barely 12 months ago, is now one of the top searches in the world. If consumers are so keenly aware and curious about the Apple Watch, chances are that interest will spread to other products in the category! Hopefully this is a sign of amazing things to come for wearables in 2016.
