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wearable technology

fitness activity tracker smartwatch dead future apple fitbit moto pebble
Business, Editorial, Watches, Wearable Technology

Moto Gone, Fitbit Down, Apple Unsure: What Is Happening With Wearables?

fitness activity tracker smartwatch dead future apple fitbit moto pebble

After years of false starts and stalled adoption, it was beginning to look like wearables were finally finding an audience. But the past week has brought nothing but sour news making one wonder if the connected devices are nothing but a fad. First Fitbit predicted a slow Holiday quarter, then Lenovo/Motorola announced the termination of the Moto 360, next Pebble shut down and sold off its assets for a pittance, and finally IDC released embarrassingly weak 3Q Apple Watch sales numbers. What is happening? Are wearables dead or is there more to it? While we might be a bit biased, we don’t see a reason for concern, yet. Let’s take a closer look at these headlines and the health of the industry as a whole.  

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Fossil Group 100 New Wearables 2016 Smartwatch watch activity tracker tory burch Kate Spade Adidas Burberry 3
Business

Fossil Group Planning To Introduce 100 Wearables In 2016

Fossil Group 100 New Wearables 2016 Smartwatch watch activity tracker tory burch Kate Spade Adidas Burberry 3

We have said it before, 2016 is poised to become the most important year for wearable technology yet – and we don’t seem to be alone in that thought. Fossil Group has announced plans for at least 100 new wearable devices this year. While you let that soak in, let’s look at what the company has been up to over the past few months. Since October, Fossil Watches has released 5 wearables devices across at least 12 SKUs. In November, Fossil Group acquired activity tracker company Misfit and has since announced 2 new products across at least 3 SKUs. That is right, at least 15 new wearables device SKUs in less than 3 months! This is a company that is prepared to take the wearable category very seriously!  

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Back To The Future Day 2 II Wearables Fashion Tech Featured
Wearable Technology

Back To The Future Day Arrives, Do Our Wearables Stack Up

Back To The Future Day II 2 Wearables Fashion Tech

From this day forward, the entire Back To The Future Trilogy takes place in the past. As you undoubtably have heard, today, October 21st, 2015, is the day that Marty, Doc, and Jennifer  traveled forward in time to and it is arguably the most significant day in pop culture history. Set in the not-to-distant future, Back To The Future II offered a mostly optimistic vision of what was to come. Cold fusion, flying cards, hoverboards, and dehydrated pizza. Wearable technology was also prominently featured in the 1989 movie, but how does our current day 2015 stack up against the alternate timeline of Hill Valley’s 2015?

Back To The Future II assumed some of the worst trends of 80s fashion would continue and the film depicts the logical progression of those styles. Thankfully that did not come to pass; we are not wearing transparent ties and neon plexiglass caps. Instead, there has largely been a reversion to classic styles, looks, and colors. The inside-out jeans from the movie also did not happen, but that doesn’t mean it couldn’t have. In theory it is not much different than saggy pants or Kris Kross’s backwards jeans.  

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Fashion

2016 Met Ball Theme Announced: Fashion & Technology

Met Ball 2016 Anna Wintour Jony Ive Apple Taylor Swift Manus x Machina: Fashion in an Age of Technology

One of the the biggest fashion events in the world is the annual Met Ball. Every year the gala at The Metropolitan Museum of Art has a different theme, related to the Costume Institute exhibit at the museum. Attendees scramble for months leading up to the event to make sure they wear something that uniquely, and glamorously, embraces the theme. The theme for the 2016 Met Ball was just announced and we couldn’t be more excited: Manus x Machina: Fashion in an Age of Technology. And in an interesting twist, Apple’s Chief Design Officer, Jony Ive, will chair the event along with Taylor Swift, Idris Elba, Anna Wintour, Nicolas Ghesquière, Karl Lagerfeld, and Miuccia Prada.

The Costume Institute and Met Ball embracing the concept of fashion and technology suggests we are approaching a tipping point of the two’s relationship; we are moving closer to a world where fashion and tech are deeply intertwined. While much of the exhibit will look at modern manufacturing techniques and how they are influencing fashions at all price points, the inclusion of Jony Ive also indicates a focus on wearable technology. Given the daringness of most outfits worn to the gala, we cannot wait to see how guests push the idea of fashion tech. While we have seen a few stunning outfits incorporating everything from reactive fabrics to LEDs, these have been one-offs or something shown at tiny fashion events. The Met Ball has the potential to be the real coming out party for fashion tech.

If your invite to the Met Ball on May 2nd, gets lost in the mail (ours usually does), you will be able to check out the Costume Institute’s exhibit at The Metropolitan Museum of Art. It will consist of over 100 looks which, according to Vogue, “will focus on the dichotomy between handmade haute couture and machine-made fashion.” Andrew Bolton, curator of the Costume Institute, elaborates, “Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made. But recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other.” Traditional techniques such as embroidery, pleating, and lacework will be shown along side laser cutting, thermo shaping, and circular knitting. There will also be several “in-process” workshops showcasing cutting edge technologies such as 3D printing.

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RESHAPE 15 SPONGESUIT Bikini
Environment

Ingenious Swimsuit Absorbs Pollution As You Swim

RESHAPE 15 SPONGESUIT Bikini

Wearable technology has the potential to do so much more than keep us updated to when someone likes our latest selfie. Wouldn’t it be amazing if it could do something to improve the earth around us? Part of the RESHAPE 15 wearable tech competition, a team out of the US won first place their concept that does just that. Called SpongeSuit, it is a swimsuit that utilizes 3D printing and a special nano-scale material to absorb pollutants in the water as you swim. Imagine if everybody who went swimming in an ocean, lake, or river was cleaning the water!

The designers behind the project view their swimwear as both environmentally proactive and economically sustainable. It is constructed of two parts. First is a 3D printed elasto plastic exterior shell. This is easily created and requires very little material. The second part is a nano-scale super-hydrophobic carbon material, called the Sponge. Basically this means the Sponge features different shapes and sizes of microscopic pores which allow it to separate and retain contaminants, while not absorbing water. In fact, the material is so porous, it can absorb up to 25 times its weight in contaminants. The first thing that crossed our mind when reading about the SpongeSuit was, “We don’t want that stuff getting on us!” Well, good news;  

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Fashion Tech Path Mainstream Culture Adoption
Fashion

Fashion Tech’s Path To Mainstream Culture

Wearable Tech

While we couldn’t make the trek across the Atlantic for yesterday’s Interlaced 2015 runway show and discussions, it is a great opportunity to look at fashion tech and contemplate what the future might hold. Theoretically fashion tech has so much potential, but currently it feels nonexistent in our daily lives. Besides enhanced textiles, there are very few fashion tech items being sold to the public. Part of that is a technology and cost issue, but it also is a perception issue, and that is changing.

The past 12 months have been huge for wearable technology. Up until now, most devices have been $150 or less and were extremely specialized in functionality. With the release of a slew of Android Wear devices and the Apple Watch consumers are beginning to become more comfortable with wearing technology and paying a premium for it. A smartwatch is really the first piece of personal technology that is on display. A phone is thrown into your pocket, but a watch is in plain sight constantly. There is no discrete way to use it, once you raise your wrist to look at the time or interact with it, it is obvious you are using a smart watch. From personal experience,  

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Amazon lab126 Wearable Restructuring Layoffs
Business

Amazon Shelves Products, And Maybe Wearable, Amid Layoffs

Amazon lab126 Wearable Restructuring Layoffs

Last year we covered news that Amazon was thinking of entering the wearables space. The future of that mysterious, unannounced product is now in question following layoffs and restructuring at Amazon’s Silicon Valley hardware development center, lab126. Despite the recent successes of Dash (the WiFi connected reorder button) and Echo (a connected speaker with virtual assistant), the complete failure of the Fire Phone hit the company hard. In Q3, 2014 Amazon took a $170 million charge on inventory and supplier commitments, disclosing that the company was sitting on $83 million of Fire Phone inventory. Largely in reaction to that massive failure, for the first time Amazon is laying off employees at lab126.

The layoff are part of a restructuring effort resulting in large number of projects being shelved. Some of the canceled projects have leaked to the press and include  

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