ShiftWear

Fashion tech promises to seamlessly integrate technology into clothing. It has the potential to allow garments to respond to the surrounding environment, to better express one’s style, and to be simpler and more ecological to manufacture; fashion technology feels like the exciting next frontier of clothing. But it is an uphill battle, both from a technology and perception standpoint. After years of hiding our phones away in our pockets, smartwatches are slowing introducing the public to the idea of wearing a piece of technology. The idea is still fairly foreign though and it is an uphill battle to overcome the ‘nerdy’ image people associate with any kind of wearable technology. Additionally, batteries and electronics need to reach milestones of miniaturization, durability, and longevity for the true potential of fashion and technology to be realized. That said, we have seen a lot of exciting ideas in fashion tech this year. Whether it is Rebecca Street’s LED dress or Chromat’s breathing sports bra, most of the current fashion tech concepts are still relegated to the runway…but not all of them. In this gift guide we take a look at some of our favorite fashion tech that you can own!