Ricky Bag

Ralph Lauren has announced a new version of their iconic Ricky Bag which features an integrated battery. The battery is designed to power a light that automatically turns on or off when you lift a flap on the inside of the purse. Working much like the magical light inside of a refrigerator, the light turns on to help you find things lost in the clutter of your bag. The battery also allows you to use an USB cord to charge your phone. According to Ralph Lauren, the bag took 8 months to develop. No word on how long the battery will keep your phone charged, but it has enough juice to run the light for 4 to 5 months. To recharge the battery, you will have to connect it to your computer’s USB port. Given that Ralph Lauren partnered with OMsignal on their smart shirt, we wish the company would have reached out to Everpurse about using their charging mat technology. The bag will have extremely limited availability before the Holidays at Ralph Lauren’s flagship stores. It will become more widely available in February 2015. Having the Ralph Lauren’s latest and greatest will cost you $5,000, a significant premium over the $3,500 standard Ricky Bag. As far as colors, as Mr. Lauren put it (in reference to Henry Ford), “You can have it in any color you want, as long as it’s black.” Head past the break for a video.