Retail Therapy

Walking around the streets of SoHo on a hot August afternoon last weekend, I came across an intriguing window display featuring a Spacesuit that immediately drew me into a new store. As I walked into the space and took a look around, the name on the door, “Ministry of Supply” rang a bell. I quickly recalled this was the shirt company founded by former MIT students and launched via Kickstarter in 2012, promising temperature regulating fabric made of spacesuit material. The original shirt they launched with was appropriately called the Apollo. I had backed this Kickstarter and received one of the shirts for my husband but was extremely disappointed by the feel of the fabric. Over the past year, I recall receiving emails about new products but having been disappointed by the first shirt, the emails were ignored.

Remembering who Ministry of Supply was, I became excited to see an actual storefront and find out whether their products had improved.

Upon entry, I was struck by the comfortable simplicity of the space and intrigued by the new products.