Rebecca Minkoff

If you were to look at the product announcements coming out of IFA 2014 this week, you likely would believe that wearable technology was one of the hottest and most successful technology product segments out there. Sony has introduced its 3rd generation Smart Watch and Samsung has announced their 6th smart watch. Everyone is throwing their hat in the ring, so much so that the market is starting to get flooded with “me too” devices from companies such as Epson and Garmin. But the truth is that the segment has yet to have a break out hit. Nike and Fitbit have seen significant traction with their fitness bands and Pebble set Kickstarter records, but none are breakout stars, and Google is struggling to find public acceptance for Glass.