Public School

When Fitbit unveiled their new Alta fitness tracker a few weeks ago, it was clear that the company was beginning to take design and fashionability more seriously. Trading out the brand’s iconic rubber band featuring a barely noticeable screen, the Alta predominately features a monochrome touch screen which connects at either end to interchangeable bands. Even though the wearable ships with a rubber wrist band, you can purchase leather or metal bands. At NYFW, buzz worthy NYC fashion brand Public School New York included several “designed for the runway” Fitbit accessories among the looks walking the runway. All of the accessories were created by the designers specifically for the Alta. The idea was to show that tech doesn’t have to be this odd thing which is tacked on top of your outfit; wearables can be integrated into a seamless look for any occasion. Don’t camp out on the Fitbit or PSNY websites though waiting for these accessories to go on sale. Fitbit has stated that they were created specifically for NYFW to provide a feel of what the final products would be like when released later this year.