UPDATE: Intel / Opening Ceremonies have posted a marketing video (starring Rashida Jones!) of MICA in action. Head past the break.
Intel hasn’t made it a secret that it wants to be part of the wearable technology movement. This month at NYFW, Intel along with design partner Opening Ceremonies debuted MICA (which stands for My Intelligent Communication Accessory). According to Intel “if you take a tech company and make a wearable, it looks like a tech-company wearable.” The company believes that by forming strategic partnerships with companies already in the fashion space, they will be able to create more compelling wearable devices. The high-end MICA bangles were designed by Opening Ceremonies to be true fashion pieces without sacrificing usability. MICA features a curved touchscreen, 3G connectivity, and wireless charging. The bangles are covered in snake skin and feature stones such as obsidian and tiger’s eye. Intel expects the bangle to go on sale in time for the holidays at a price around $1000. It will be available at Barney’s and from Opening Ceremony.
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Is the person on your gift list not very tech oriented but always missing their phone ringing or the important text (or Snapchat) that you send them? Maybe they need something that discreetly hides just enough technology to keep them better connected. Do you know someone who isn’t afraid of tech but is looking for something that is functionally very targeted. Perhaps they need a device that serves a very focused purpose.
