New York Fashion Week Struggles To Find Self Amongst Changes
With less than a month to go, we can’t wait for the kickoff of New York Fashion Week. We always get excited to see the new styles and how designers incorporate technology into those looks. This September though, NYFW finds itself in a very different position versus 12 months ago. The marquee fashion event not only has a new look this year but has also been kicked out of its home for the past 5 years and has lost its title sponsor. Change isn’t always bad though, and after several years of stagnation, the question is whether these shifts can help bring some of the gleam back to the New York event or has NYFW become passé.
In 1993, NYFW moved from press events scattered around NYC to a consolidated event with a centralized venue in Bryant Park. Bryant Park was chosen not only because it is a crown jewel of NYC, visited as much by tourists as by Manhattanites, but also because of its proximity to the garment district (the original name of the event was 7th on Sixth). After over 15 years of growing popularity, Bryant Park could no longer accommodate NYFW and the event moved uptown to Lincoln Center in 2010. The move to NYC’s Upper West Side was controversial, with
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