Moov

The fitness tracker, once a revelation is now common place. We all know what to expect from them: steps taken, calories burnt, distance covered, and perhaps sleep pattern. Except for a connected feature here and there, the $30 devices are not too dissimilar from the $150 ones. The second version of the MOOV fitness tracker, called MOOV NOW, is hoping to move the needle and show people how much more they should be expecting from their device. The band has separate operating modes for working out, swimming, running, cardio boxing, and cycling. By having discrete modes, the band is able to provide customized information based off of your activity, even offering real-time audio coaching for everything except swimming. The waterproof MOOV NOW has the ability to track its location in 3D space so that it can record detailed information ranging from what stroke you are swimming, to the velocity of your punches, to how long your strides are. The band can be paired with a second unit for some activities to provide even more detailed information. In fact, the feature list of the $60 device is so overwhelming that it seems too good to be true. Oh and did we mention the 6 month battery life! The original MOOV received strong reviews except for its awkward design, which the new version seems to have attempted to address. We are excited to get our hands on a unit this Fall when it is released to see if it is as good as promised or if we are left feeling indifferent. Check out their introduction video after the break: