Fundraising

It is great to see one of the original smartwatch makers continue to progress and release new and updated products, but its reliance on Kickstarter is starting to become odd. We understand that Pebble found tremendous success with their original watch on Kickstarter and likes to return to the platform for the benefit of the company’s supporters and fans. But if Scrubs star Zach Braff got raked over the coals by major news outlets for funding a movie via Kickstarter, why is everyone ok with an established tech company turning to the platform for a 3rd consecutive product launch. At least with last year’s Pebble Time campaign, the products were fully developed and within weeks of shipping. This time around the devices are at least 4 to 8 months away from being in customers’ hands. The whole thing rubs us the wrong way. Yeah, yeah, yeah…you are giving customers the opportunity to show their loyalty and purchase the items at a significant discount from retail, but that could have been done other ways and closer to launch. The reality of the situation likely lands someplace a bit darker and murkier. We think there are two main reasons behind Pebble’s approach.