Flash

Misfit’s tiny, plastic Flash fitness tracker became a very compelling option this year thanks to a price drop and the ability to control connected devices. The only problem…no style. The Flash is really plain, lacking the elegance and polish of its more expensive sibling, the Misfit Shine (not to mention the Swarovski Shine). Headed into the holidays, Misfit has decided to give its budget friendly activity tracker a budget friendly makeover. Through a partnership with BaubleBar (a large retailer of costume fashion jewelry), Misfit is releasing the Helena Necklace and Bracelet. Both the necklace and bracelet feature an identical gold / diamond-ish locket to hold the Flash. While the locket isn’t understated, it isn’t bad looking (in the photos at least); it has a vintage / antique store vibe. Depending on whether you choose the necklace or bracelet, it comes with a 32 inch or 6 inch chain accordingly. The Helena Necklace and Bracelet will go on sale November 29th, exclusively at Target for $70. Oh, did we mention that price also includes the Misfit Flash tracker (in hot pink, of course) and a plastic, waterproof wristband and clip?! Not bad.

Target seems to be the go-to source for bedazzled fitness trackers. Our guess would be that it has something to do with a relatively high female customer base. Besides being the exclusive retailer of the BaubleBar version of the Misfit Flash, they also have exclusive rights to the jewelry-like metal versions of the VivoFit. While the execution isn’t always great, I think dressing up these devices makes them seem softer, less techie, and like they fit better into one’s life. We just wish they would take the approach of Bellabeat’s Leaf and design a device from the ground up for a non-tech-oriented audience.