Fitbit

Fitbit has had a huge past year; not only has the company gone public but it also has reached a point of popularity that counterfeits are being smuggled into the US. Last month at CES the wearable producer expanded their lineup with their first true smartwatch-like device, the Blaze. Now the company is revealing their most connected fitness tracker ever, the Fitbit Alta. While Fitbit makes compelling fitness trackers, anyone looking for smartwatch-like connectivity in a tracker needed to look at other brands. The new Alta model should solve that; if you have been in the market for a Fitbit, this is probably the device you have been waiting for!

The most notable change with the Fitbit Alta is the screen. Gone is the microscopic display that has almost become iconic for the brand. It has been replaced with a touch sensitive monochrome OLED display that is almost as large as the front of the wearable. This large screen finally enables Fitbit to have true push notifications including calls, texts, and calendar events. The are also multiple watch faces baked into the tracker which can be displayed either landscape or vertically. The watch face isn’t the only way Fitbit is allowing you to customize the device. The Alta promises to be the company’s most fashionable device to date. Despite a few notable partnerships, such as with designer Tory Burch, most Fitbits are relegated to the company’s rather unsightly rubber bands. The Alta has been designed to be easily swappable between bands with connectors on either end which allow interchangeable bands to slide on. While the Fitbit Alta will initially ship with the company’s traditional elastomer band, it has already announced both leather and metal bands are forthcoming and that there will be a line of gold and Tory Burch accessories for the Alta.