Ralph Lauren announced today that it has partnered with Oak Labs to launch smart dressing rooms in their flagship Polo store on 5th Avenue in New York. When you enter the dressing room, RFID tags on the clothes you are trying on are automatically read and the mirror displays which size and styles you have brought in. As you try on items, you can select it on the mirror to see other sizes and colors are available. If you need a different size or want to see another color, simply tap the screen and a salesperson will bring it to you. As you are trying on items, the mirror displays a complete “look” featuring the article of clothing. You can use the “look” as a fit guide, to get ideas on how it would fit into your wardrobe, or even shop the “look” and have the other items brought to you in the dressing room. The new dressing rooms also address the sometimes misleading lighting in a fitting room, offering three on-brand lighting simulations: 5th Avenue Daylight, East Hampton Sunset, or Evening At The Polo Bar. While you cannot check out directly from the fitting room, like at Rebecca Minkoff, when you are finished in the dressing room you can have the items you tried on automatically texted to yourself, complete with a web link. Unlike the Polo Tech shirt which was announced a year before it launched, the high tech dressing rooms are already up and running. There are 4 specially equipped rooms on both the men’s and the women’s floors of the Polo Ralph Lauren store.
If you haven’t heard of Ralph Lauren’s partner for their smart dressing room, there is a good reason; Ralph Lauren is Oak Labs the first client. Based out of San Francisco, Oak Labs is only a few months old and
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