Brooke Moreland

As the clock ticked down on the final 23 hours of their Jewelbots Kickstarter, we sat down with the dynamic women of Jewelbots to talk tweens, friendship bracelets, Kickstarter campaigns, and hear about how they have become Women to Watch in the wearables space. We are dedicating this new feature on Circuits and Cable Knit to cast a spotlight on women who are paving the way as well as paying it forward.

Already successes in their own rights, co-founders Sarah Chipps and Brooke Moreland came together in 2014 to found Jewelbots. The two were alarmed by the fact that female interest in STEM (the academic disciplines of Science, Technology, Engineering and Mathematics) had been dropping. They set out to create a product designed to resonate with young girls and engage them to learn to code. The idea was to help move the needle by encouraging girls to use technology to be creators instead of using it to text all day.