Apple

Apple has sent out invitations for the previously rumored Sept 9th press event. The invite features nothing more than a softly lit white Apple logo and the coy tagline of “Wish we could say more,” offering very few clues about what to expect. The location of the event is notable though. It is scheduled to take place at the Flint Center For The Performing Arts in Cupertino. This is vastly larger venue that Apple has only rarely used in the past (almost 2500 seats vs Yerba Buena Center’s 750). In fact, it is the venue where the original Macintosh was introduced 30 years ago. To add even more intrigue, a temporary 3 story structure has been constructed for the event at the Flint Center and, according to reports, is surrounded with security personnel. Image of the structure past the break:

While we don’t love to report on rumors around here, without question the elephant in the room of wearable devices is Apple’s forthcoming watch/band. It seems like the cloak of secrecy will finally be lifted at the company’s September 9th iPhone event. Extremely little is known about the rumored device, but Apple has been on a hiring spree over the past few years. They have hired medical sensor experts, key members of Nike’s Sports Band team, and high ranking luxury fashion personnel. Similar to the original iPhone, it seems Apple is poised to announce the product months before shipping in an effort to stem leaked information from the supply chain and FCC. iOS 8 is believed to be integral to the wearable, with technologies such as HealthKit and HomeKit rumored to be tightly integrated. Handoff and Continuity, both new with iOS 8, could also prove important. Let us know what you think the announcement will bring in the comments.