Apple

While Apple still isn’t releasing any numbers, a new report from Juniper Research estimates that the company’s Apple Watch now controls over half of the smartwatch market. This echoes similar numbers from IDC from before the holidays. If true, this is big news for the California based company, which was notably late to enter the segment. The Apple Watch has only been shipping for slightly more than 8 months, while Samsung and Pebble have been selling smartwatches since 2013 and Android Wear started shipping almost 2 years ago. Juniper believes that Apple has secured 52% of the smartwatch market. Android Wear, on the other hand, comprised less than 10% of the year’s smartwatch shipments and Samsung’s Gear S2 barely made an impact. No word on Pebble’s take, but we would suspect that they also are around 10% of the market. One of the most interesting aspects of the report from Juniper is that simple smartwatches, such as the non-display models, are proving extremely popular. These devices offer activity tracking and, at most, notifications, but no apps or deeper connectivity. Specifically mentioned in the report is Martian, which produces connected watches similarly priced to a Fitbit. It is easy to see how a device like that could serve as “trial” watch, allowing the customer to see what they think of smartwatches without spending a large amount of money. Oddly, the report also mentions the popularity of a connected Guess watch and Breitling timepiece, both of which sell for more than the Apple Watch… the Breitling is actually closer to Apple Watch Edition territory.