Amazon Fashion

A few months ago we took a look at the threat Amazon posed to traditional fashion retailers. While you might think of the online retail giant as your go-to place for electronics, books, and household items, Amazon has quickly become one of the top clothing and accessories merchants in the world. With a GMV (gross merchandise volume) of $16 Billion and realizing an average quarterly growth of 29%, it won’t be long before the site catches top with current #1, Macy’s, who has a GMV of $24 Billion.

One of the biggest hurdles Amazon is facing in growing their fashion business is gaps in selection. While one can barely keep count of the number of sweatpants being offered, if you are looking for a quality men’s suit the choices are much slimmer. To flesh out clothing categories and hopefully encourage other brands to sell on the site, Amazon will selectively utilize private labels.