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2016 2017 Gift Guide Best Fashion Tech
Fashion, Gift Guide, Shoes

Holiday Gift Guide – Fashion Tech

December 22, 2016

2016 2017 Gift Guide Best Fashion Tech

Like flying cars and space hotels, we haven’t quite reached the “not so distant” future promised by fashion tech. LED laden dresses are far from the norm and we don’t yet have self fitting clothes. But that doesn’t mean fashion tech isn’t producing some incredible new ideas that have the potential to shift their industry. Even better, you can own some of these spectacular products today! Check out our list of the most exciting new fashion tech products that you can actually buy!  

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by Doug Parker
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Adidas 3D Runner printed sneaker midsole Futurecraft 333 retail
Manufacturing, Shoes

Adidas Begins Selling Its First 3D Printed Sneaker: The 3D Runner

December 14, 2016

Adidas 3D Runner printed sneaker midsole Futurecraft 333 retail

Adidas has been eying the use of 3D printing technology in its sneakers for some time. Last Fall the footwear maker debuted a 3D printed concept shoe called Futurecraft 3D. The midsole was printed using a latticework technique that allowed the shoe to be firm when standing and cushiony when running. Furthermore, the midsole could be customized for your foot shape, pressure points, and impact pattern. Over a year later, Adidas is finally bringing to market its first 3D printed shoe. While Adidas hasn’t yet reached the customizable future it envisioned, the shoe is still exciting and marks an important first step for the company towards the future of footwear manufacturing. The new shoes, called 3D Runner, are available in a stunning, completely matte black design. The upper is crafted using the company’s 3D knitted Primeknit technology (also used on Ultra Boosts and Yeezys) while the midsole is completely 3D printed. The shoes look amazing, but don’t count on getting your hands on a pair.  

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by Doug Parker
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Adidas Parley Gillnet Oncean Plastic Sneaker UN Contest Instagram Ultra Boost
Environment, Manufacturing, Shoes

Adidas x Parley Gillnet Sneaker Getting a Limited Edition Launch

July 28, 2016

Adidas Parley Gillnet Oncean Plastic Sneaker UN Contest Instagram Ultra Boost

Last July we reported on a new Adidas sneaker created with the help of Parley For The Oceans. The footwear featured an upper made entirely from recycled ocean plastic. The idea was to find a second life for the trash polluting the world’s oceans. Perhaps one of the most fascinating aspects of the shoe though was the distinctive green trim. The trim utilized strands from illegal deep-sea gillnets – well actually, more specifically, from 45 miles of netting which was seized by the nonprofit Sea Shepherd. We reported on the NYTimes’ incredible profile of Sea Shepherd’s 110 day chase last year (if you haven’t read it, please do!). Last summer Adidas stated that they wanted to turn the shoe into a real product eventually. It appears the footwear maker is a step closer to that, they have announced the launch of 50 pairs of the Adidas x Parley.  

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by Doug Parker
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Adidas Interactive Health Technologies IHT Zone Heart Rate Monitor School PE Spirit Challenge
Sports, Wearable Technology

Adidas ZONE Fitness Tracker Designed For Your Kid’s PE Class

April 11, 2016

Adidas Interactive Health Technologies IHT Zone Heart Rate Monitor School PE Spirit Challenge

With childhood obesity becoming a major issue, Adidas has been working to ensure that kids are motivated to be healthy and fit. Last year the company launched The Spirit Challenge in partnership with Interactive Health Technologies (IHT) to encourage K-12 students to be more active. The challenge was designed to provide motivation, with schools competing against each other for prizes, and to foster awareness. The Spirit Heart Rate Monitor used for the challenge was a simple, screen-less device that provided auditory feedback as students moved between 3 different heart rate zones. The 5 year old device provided no visual feedback to help kids discern with a glance how they were doing. Recognizing that 5 years in wearable technology represents an incredible technological shift, Adidas has announced a new wearable compatible with the IHT system and software.  

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by Doug Parker
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Fossil Group 100 New Wearables 2016 Smartwatch watch activity tracker tory burch Kate Spade Adidas Burberry 3
Business

Fossil Group Planning To Introduce 100 Wearables In 2016

January 7, 2016

Fossil Group 100 New Wearables 2016 Smartwatch watch activity tracker tory burch Kate Spade Adidas Burberry 3

We have said it before, 2016 is poised to become the most important year for wearable technology yet – and we don’t seem to be alone in that thought. Fossil Group has announced plans for at least 100 new wearable devices this year. While you let that soak in, let’s look at what the company has been up to over the past few months. Since October, Fossil Watches has released 5 wearables devices across at least 12 SKUs. In November, Fossil Group acquired activity tracker company Misfit and has since announced 2 new products across at least 3 SKUs. That is right, at least 15 new wearables device SKUs in less than 3 months! This is a company that is prepared to take the wearable category very seriously!  

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by Doug Parker
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Year In Review

Year In Review: Editor’s Picks – Biggest News Of 2015

January 4, 2016

2015 Year In Review Wrap Up_Editors Picks Top Stories Wearables Fashion Tech Environment

From smartwatches, to connected dressing rooms, to recycled clothing, 2015 was an incredible year for fashion and technology. We saw advances to help us be better global citizens, encourage kids to be smarter, and keep us connected at all times. While 2016 promises to be the year that fashion tech and wearables begin to find their audience, 2015 laid the groundwork!

Head past the break as we take a look at the stories we believe shaped the industry in 2015 and that will define where the integration of fashion and technology is headed.  

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by Doug Parker
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Adidas Parley For The Oceans 3D Printed Sneaker Ocean Plastic Gillnet
Environment, Shoes

3D Printed Adidas Sneaker Made From Even More Ocean Trash

December 9, 2015

Adidas Parley For The Oceans 3D Printed Sneaker Ocean Plastic Gillnet

While there have been some amazing advancements with technology and sneakers this year, we think that Adidas’ partnership with Parley For The Oceans is one of the most exciting! Earlier this year the companies unveiled the Adidas x Parley sneaker in front of the U.N. General Assembly. The entire upper of the sneaker was constructed of recycled ocean plastic and seized deep-sea gillnets (if you haven’t read the story of how Parley obtained the 45 miles of gillnet for the prototype, it is incredible). While the sneaker shown was only a prototype, Adidas announced that they were working with Parley to make the Adidas x Parley a consumer product. The idea was great, with every sneaker purchased you helped the oceans to be cleaner.

But Adidas and Parley For The Oceans clearly thought they could do better. The two companies used the COP21 conference to unveiled the next step in their eco-friendly sneakers. The new sneakers continue to feature an upper constructed from recycled ocean plastic but have added a new midsole. Adidas and Parley designed a 3D printed midsole that consists of recycled polyester and gillnets. The result is a sneaker that is almost entirely made from ocean waste. While there is no timeline to bring the sneakers to market, Adidas and Parley continue to state that is the ultimate plan.  

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by Doug Parker
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