This week Nordstrom will begin trials of a smart fitting room in two of its department stores. The eBay designed fitting rooms feature touch screens integrated into full length mirrors. The technology is designed to allow a shopper to have many of the conveniences available via online shopping in the store. If you need an item in a different size or color, simply scan the tag on the garment and a list of different options will be provided. Select the size or color you want and the item will be brought to you. Nordstrom is looking to see how the technology, that has only been tested in boutiques at this point, benefits a larger retail environment. Look for the fitting rooms in the department store’s Seattle and San José locations.
eBay has already developed more bells and whistles for its smart fitting room, which Nordstrom might add at a later time. The tech company’s smart fitting room is already being tested in two Rebecca Minkoff boutiques, New York and San Francisco. The boutique is able to offer additional features, such as RFID to identify clothes that are in the dressing room with you, the ability to begin the checkout process from the dressing room, and the option to remember clothes that you tried on. Head past the break to see a demo of Rebecca Minkoff’s dressing room.
